PLEASE READ!! DO NOT BE FOOLED BY MANY OTHER DEALERS FALSE ADVERTISING! THE PRICE OF OUR VEHICLE IS THE ACTUAL PURCHASE PRICE! It does not assume a large down payment or trade equivalent. It does not include any bogus rebates such as customer loyalty, college grad, military, etc.. There are no hidden or ridiculous dealer prep, recon or internet fees. The price is the same whether you finance or not. If other dealers are dishonest about the price, what else are they dishonest about?